What people are saying.
From the Financial Times to the readers with dog-eared copies.
Readers should take the authors' advice and dip into the seven case studies the book provides, or explore the four patterns that they discerned there.
The Insider's Guide to Innovation at Microsoft emphasizes the need for structured collaboration, executive champions, and intentional discovery as essential elements in keeping a company innovative… Their insight highlights a critical gap in how many companies approach innovation.
Dean Carignan and JoAnn Garbin used their insider access to create a guide for all those who want the right mindset and tools for mastering the art of innovation.
Great anecdotes which grab and hold the reader's attention while delivering insight into how to innovate within a mega-corporation. Well worth a read!
If you're serious about bringing bold ideas to life — whether inside a Fortune 500 company or your own startup — this book is an absolute must-read.
What we have in The Insider's Guide to Innovation at Microsoft is a wealth of information, insights, and counsel that Dean Carignan and JoAnn Garbin (the “insiders”) provide based on their wide and deep experience, most recently at Microsoft.
If you've wondered how a 50-year-old company manages to remain competitive, if not lead, in so many areas of technology… then you need to read this book. Chock full of anecdotes and case studies that illustrate the authors' conclusions, and thoroughly readable.
A rare find in business books! JoAnn and Dean have created a MasterClass, packed with tangible examples from some of Microsoft's biggest innovations. I love how they've packaged it all into four concrete patterns that are each full of strategies I can start implementing today.
From the people who study innovation for a living.
Given all the books written about innovation, you would think it was a solved problem. Far from it! …Don't deny yourself the joy of curling up with this one when contemplating your next big move.
For anyone who wants to establish a culture of innovation, the detailed principles and product stories showcase ways to address the key human challenges of inspiring people to co-create together. A bookshelf-worthy choice for current and future innovation leaders.
The gods must be crazy: I'm giving a blurb to a book about innovation at Microsoft. But… this guide equips readers with the tactics Microsoft has used to enhance its edge, influence, and market cap.
Microsoft has defied age and gravity, entering new businesses with the agility and ferocity of much younger competitors. How do they do it? The Insider's Guide takes you on a tour of what worked, what didn't, and most importantly what the company has learned along the way about innovation.
This isn't just a book—it's your golden ticket to Microsoft's factory of creativity and constant learning. Full of case studies on how to innovate well, you'll need not just one, but two highlighters.
This book delves into how Microsoft has transformed its entire value chain, from organizational structures to customer engagement strategies, to drive sustained innovation and create significant value. It is a compelling read for anyone looking to understand how to build a robust innovation strategy.
What makes The Insider's Guide rare and essential is that its authors have actually lived successful innovation for decades, seen it in its many forms and functions, and distilled in its pages the patterns and insights that move us from theory and myth into the reality of what it takes to thrive in this necessary human pursuit. The Insider's Guide is a must have, must read.
[It] offers a vital blueprint for educating the next generation of responsible business and technology leaders. It bridges the gap between academic theory and real-world practice, making it an indispensable resource for business schools committed to developing leaders who can drive both innovation and positive societal impact.
We often celebrate grand ideas and breakthrough moments, but we tend to underestimate how true innovation results from consistent, daily practices. Dean Carignan and JoAnn Garbin have beautifully decoded the innovation process, making this book an essential guide for every leader and entrepreneur.
[It's] not just a collection of success stories; it is a comprehensive guide to building an innovative culture that prioritizes both technological advancement and social good.
Carignan and Garbin have collected case studies from across Microsoft eras to open the curtain on what makes the world's most fundamental tech company so successful.
It offers a rare, behind-the-scenes dissection of how one of the world's most successful companies activates the kind of entrepreneurial spirit and behavior needed to achieve transformative results.
Building regenerative or net positive businesses is the next great evolution of business, and [this book] provides some much-needed advice on the innovative mindset and practices that get us there.
Similar to the way Blue Ocean Shift guides the implementation of Blue Ocean Strategy, The Insider's Guide to Innovation at Microsoft unlocks the innovation playbook at the heart of Microsoft.